The world needs bold ideas and visionaries like you, who are brave enough to turn them into action. But finding the infusion of capital that allows you to take the first step is never easy. That’s where Primiga comes in – as courageous with our investments as you are with your determination to accomplish something extraordinary.

The pandemic inspired millions of people to start their own companies. Applications for new business licenses reached a record 4.4 million in 2020, then soared to 5.4 million in 2021. Venture capitalists poured $643 billion into startups in 2021, nearly double the previous year’s record. And then funding dried up and startup life got realy realy hard. (Like, who can afford those two Ls?)

Unfortunately, 10% of startups fail in the first year, and 90% fail within the first 5 years. Although the reasons for failure range from poor management to missing the mark on product design and marketing, 29% of new businesses go under because they run out of personal money or funding.

 

“In the early days as a founder, it can be lonely and topsy-turvy. It is critical to your success and personal wellbeing that you have people you can count on to advise you with love, honesty, and experience — like a cousin or friend. We’re both.”

— KATHI LUBLIN

 

Specializing in pre-seed and seed-stage investments and advising, Primiga partners with the startups in our portfolio to maximize your potential for success. (Our first investment was in State Of; our second one was DeepWellDTX. ) With deep experience in the startup space, as founders and organizational leaders ourselves, we know what it will take for you to succeed.

We also know how hard your journey is going to be. From defining your target markets and honing your message to building the organization of people, partners, and vendors that will support your vision, building a business is hard. You’ll make tough decisions. You’ll have plenty of sleepless nights. Your will and your faith will be tested. And we’ll be there every step of the way.

We’re looking for consumer-facing products and services that make people feel hope and that empower or enable them to be the best version of themselves. And we’re looking for founders with the track record, imagination, and drive to turn their bold idea into something big.

 

“Never be too proud or too busy to stop and pick up a penny in the rain.”

— NANCY LUBLIN